The theatre of hygiene

Coronavirus Updates Expert Opinion
The theatre of hygiene

Sanitation practices must be robust and visible to regain confidence in large scale events, says Jarek Salek

 

The return to large-scale public events is imminent and much awaited, but organisers must be aware that a more hygiene-conscious mentality is likely to continue beyond the end of the pandemic. Rebuilding public confidence in events with big crowds, in close contact, will require hygiene measures to not only be robust but also visible, to make attendees feel safe and protected from Covid and other infectious illnesses.

Over the past 16 months, we have become accustomed to seeing hand sanitiser on restaurant tables and at shop entrances, staff wearing masks and signage reminding us to socially distance. These are visual indicators to us that a place or business is working to protect those using it and help people to feel more comfortable in the situation, as well as ensuring a hygienic environment.

As events return on increasingly larger scales, efforts to achieve the same high standard of sanitisation will have to be increased, along with the idea of being seen to do the utmost to ensure visitor safety. Going beyond typical measures of masks, hand sanitiser and wipes, and incorporating sanitation technology, which has a greater efficiency in killing viruses and removes the potential for user error will support the return to large-scale in-person trade shows and consumer events.

In the limited number of events and exhibitions that we have seen take place in recent months, the visibility and theatre of hygiene has played an important role. Businesses in the events industry have provided ‘Covid care kits’ and notes detailing the sanitation processes equipment has been through to reassure their clients that they are responsible.

London-based audio visual and events equipment hire business, Bryght has added futuristic-looking disinfection technology to its inventory. The UV-C sanitation cabinet uses medical-grade lamps during its cleaning cycle which, the company claims, kills 99.99% of bacteria in just five minutes. The cabinet removes the need for alcohols and cleaning liquids which might damage equipment. It allows any handheld devices to be cleaned and reused within minutes. Equipment, such as VR headsets, tablets or microphones, can be fully disinfected before changing hands using the ultraviolet light box.

Nick Ricketts, director of business development at Bryght, said: “Taking our Uvisan cabinet to events has been a great success so far – it has transformed the way we sanitise our equipment. Having our hygiene equipment visible is the ultimate reassurance to the public. Most recently, it was used at a large company’s internal conference event, which was held in-person in Birmingham with 90 people in attendance and live-streamed to hundreds of employees.

“The cabinet sat by the side of the stage and was loaded up with handheld microphones, lapel microphones, tablets and anything else that was being touched by multiple people. The glowing blue cabinet helped to make those in attendance feel comfortable with the hygiene processes going on and protected crew and speakers from transmitting any infections through touching shared equipment.”

By making hygiene processes performative in addition to thorough, there will be a higher level of trust and confidence in the safety of the event, contributing to higher overall levels of success.

Uvisan is 100% recyclable, with no waste going to landfill and cabinets are lockable.

For more information about the technology, visit: www.uvisan.com

Jarek Salek (pictured) is head of engineering and technical operations at Uvisan

Managing Editor, Conference News & Conference & Meetings World. Write Paul an E-mail

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