After months in the making, A*live has announced that it has been appointed as the global flagship events partner for TM Forum, a global alliance of more than 800 telco and tech companies focused on building a sustainable future for the telco industry in connectivity and beyond. This appointment follows a successful first collaboration on Innovate Asia in Bangkok in late 2024.
Impressed by A*live’s creative approach, flawless execution, and seamless guest experience, TM Forum invited the team to take part in a competitive global pitch – which they went on to win. Under this new multi-year agreement, A*live will lead the design and production of TM Forum’s three largest annual events, in Copenhagen, Dallas, and Bangkok, for the next three years.
Adam Goodman, founder of A*live said: “Some things are worth the wait. From an initial conversation in Copenhagen last year to an unforgettable first event in Bangkok, we’ve built a brilliant partnership. We’re thrilled to now support TM Forum on a global scale.”
With multiple suppliers previously involved, TM Forum was looking for a partner to streamline delivery, elevate consistency and raise the creative bar. A*live was selected for their proven ability to deliver at scale, without compromising on detail or quality.
The partnership is focussed on their flagship events and covers all aspects of event production from stage design and technical direction, to venue-wide branding and creative show development. Known for world-class speakers, ambitious ideas, and packed agendas, TM Forum’s events now have a partner behind the scenes to bring the experience together at every level.
Goodman added: “It’s an exciting series with real scope for innovation. We can’t wait to bring our creativity, energy, and obsessive attention to detail to every touchpoint.”
The first event under the new partnership, DTW Ignite in Copenhagen, has now been successfully delivered. With diverse audiences and thousands of industry decision- makers in the mix, A*live brought creative cohesion, technical excellence, and seamless execution, setting a high benchmark for what lies ahead.
