Tourism Ireland and Tourism Northern Ireland launch Industry Market Access Programme 2021

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Tourism Ireland and Tourism Northern Ireland launch Industry Market Access Programme 2021

As part of the Northern Ireland’s Tourism Recovery Action Plan, Tourism Ireland and Tourism Northern Ireland are together launching initiatives aimed at supporting the tourism industry by increasing international visitor numbers.

In alignment with the international Green Button marketing campaign, these initiatives are part of a broader plan that is intended to provide a kick-start the Northern Ireland tourism industry partners’ international recovery.

Tourism Ireland and Tourism Northern Ireland are now inviting applications from suitably qualified Northern Ireland industry players to undertake the following activities on a co-operative basis in core international markets:

  • Direct Sales Missions by Northern Ireland industry partners with previous experience in this area, click here
  • Marketing campaigns in the Great Britain market by Northern Ireland industry partners with previous experience in this area, click here.
  • Marketing campaigns in key international markets (other than Great Britain) by Northern Ireland industry partners with previous experience in this area, click here.
  • Attendance at B2B or consumer events/shows by Northern Ireland industry with previous experience in this area, click here.

Applications which qualify as eligible will be approved on a first come, first served basis, subject to funding being available.

Before completing the application, for information and guidance on eligibility, please consult the IMAP Guidelines here.

For further information on the support available, please click here

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