The Italian national convention bureau is premiering its free networking online platform for international MICE and wedding buyers,‘BoxIT’, on 13 April via a free live webcast. It will be the first reveal of CBItalia’s proprietary platform designed to be, what the bureau calls, “the only digital companion everyone interested in organising events in Italy will ever need”.
CBItalia began working on BoxIT during the 2020 lockdown in order to make networking between selected Italian suppliers and top international buyers time-efficient and easy. The live webcast will feature a tech demo of the platform in which Tobia Salvadori, CBItalia director, and Eleonora Bizzo, business development manager, will walk the audience through BoxIT’s unique features and perks.
BoxIT was designed to act both as a ‘virtual window’ opening to Italy, providing users with updates about reopening dates and the latest safety protocols, while also showcasing to buyers the latest trends and news in MICE in Italy.
When things normalise, CBItalia says it hopes BoxIT will act as a virtual beacon for MICE-related business in Italy, a simple tool to help overcome the physical limits of one-shot or once-a-year B2B events by digitally filling the gaps in between. The national bureau believes BoxIT will help its users reconnect with the valuable relationships they have spent so much time building.
BoxIT will also host a series of monthly exclusive interviews with top opinion leaders not only in the international MICE industry but also in various corporate segments.
The first three episodes released will feature IMEX Group chairman Ray Bloom; David Morel, founder & CEO at Tiger Recruitment, and Kai Hattendorf, MD & CEO at UFI and also Joint Meetings Industry Council’s president.
The BoxIT premiere will also feature a ‘Learn & Win’ programme, which allows buyers to join online educational courses and get the chance to win places on familiarisation trips to Italy among other rewards.
Registration link for joining the free 13 April premiere: https://www.eventbrite.com/e/boxit-world-premiere-live-webcast-tickets-147839725599