UK Think Tank confirms IBTM World as latest partner

UK industry Think Tank, The Business of Events (TBOE), has announced IBTM World as its latest partner. The partnership’s stated aim is to enhance the landscape of the business events industry on a global scale. As part of the agreement, TBOE will take on a key role in co-ordinating the Destinations stream on the Impact Stage at IBTM World’s Barcelona event, set to take place 28-30 November 2023. Organisers are aiming to make the Impact Stage a focal point where “the most pressing topics concerning the role of events in shaping destinations and economies” will be explored. The stage will feature discussions, panels and presentations led by industry experts, all contributing to the collective effort of enhancing the impact of events on destinations worldwide. Vasyl Zhygalo, RX portfolio director, IBTM World, said: “The partnership between The Business of Events and IBTM World is a key collaboration aimed at further enriching the event management landscape. TBOE aligns seamlessly with IBTM World’s mission to inspire and empower event professionals.” Martin Fullard, director, news and content at UK PR agency DT, which manages TBOE, added: “By combining our expertise and resources, both organisations will elevate the understanding of the influence of events on economies, cultures, and societies. This partnership underscores a shared commitment to fostering innovation, driving economic growth, and creating memorable event experiences that resonate far beyond the event itself.”