UK venue produces action film 'The Heist' as showcase

The UK’s Telford International Centre has launched what it claims to be an industry first – an action film shot at and showcasing the venue. The Heist has been produced as a ‘high-end cinematic experience’, and is a venue showcase as well as a standalone piece of entertainment, the venue says. The film is part of a multi-platform marketing campaign that aims to distinguish the venue in an increasingly competitive market. Mathew James, group marketing communications manager at Telford International Centre, commented: “My passion has always been to innovate marketing within the event venue industry for Telford International Centre. “The Heist is just another example of where we have started with a very clear objective and vision of success, and worked with the best possible people to make that vision a reality. “This film forms part of a wider plan to bring the venue to life for key audiences. It cuts across disciplines such as direct mail, events, social media, digital and direct selling, which means the longevity and impact is going to result in a very good ROI. “It gives us a great reason to continue to talk to people about our distinguishing features in the event market, and literally shows people how we like to do things differently.”