UK’s #WeCreateExperiences campaign launches with celebrities voicing support for industry

A new campaign is being launched in the UK today, 7 December, to promote the country’s £84bn events and experiences industry, which employs more than 1.5m across all disciplines people but has effectively been mothballed since March.

The #WeCreateExperiences campaign will raise awareness of the unique power of business events to educate, inspire, celebrate, support society and add value. The first phase is targeted at the business community, urging them to deliver trade shows, conferences, product launches, charity fundraisers and other live events in 2021 as they are given the green light to resume.

You can watch the launch video above.


Stuart Wood is a news reporter across the Mash Media editorial portfolio. He writes for CMW alongside sister publications Conference News, Exhibition News, Access All Areas and Exhibition World.

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