'Vegas You' campaign launch as confidence returns and resort broadcasts its re-opening

With Nevada’s governor announcing (13 April) a return to 100% venue capacity in the state from 1 June, many Americans are starting to move beyond dreaming of travel to travelling. The Las Vegas Convention and Visitors Authority (LVCVA) is also looking ahead and has launched a new ad campaign, Vegas You. This campaign will serve as a reminder that Las Vegas is ready and excited to welcome visitors back. The first ad from the new campaign, The Dance, was launched 26 April. The Dance showcases Vegas as the backdrop where visitors are invited to revel in their freedom through a variety of fast-moving Vegas scenes. It also emphasises that Las Vegas gives visitors experiences they can’t find anywhere else and a place to become someone else, let go, and live in the moment. “The new Vegas You campaign reminds travellers that Las Vegas is open, ready and excited to welcome them,” says Kate Wik, chief marketing officer for the LVCVA. The Dance was shot at several locations across the destination including Circa Resort & Casino, The Cosmopolitan of Las Vegas and The Venetian Resort Las Vegas. The ad will run nationally across a combination of network and cable channels. It will also run digitally as part of a streaming schedule with NBC and FOX as well as additional digital and social channels. A second ad will be released in late May. For more information about Las Vegas, visit www.VisitLasVegas.com