Visit Atlantic City has officially announced the integration of the marketing campaign DO AC brand and assets under the unified Visit Atlantic City name. The strategic move combines leisure and meetings marketing and communications efforts.
The new unified approach was announced during Visit Atlantic City’s Annual Meeting. “Uniting the DO AC and Visit Atlantic City brands under one umbrella marks a pivotal moment for Atlantic City,” said Gary Musich, president and CEO of Visit Atlantic City.
“The move allows us to speak as a stronger, united voice, streamlining our efforts in amplifying Atlantic City’s appeal as a premier destination for leisure and business travellers. It also enables us to deliver a greater economic impact for our community.”
The integration of Visit Atlantic City and DO AC builds on the rebranding efforts that began in 2022 when the organisation transitioned from Meet AC to Visit Atlantic City. The integration continued in 2024 with the consolidation of leisure marketing efforts, which included integrating both Simpleview Customer Relationship Management (CRM) systems and Content Management System (CMS) platforms with DO AC to create a single website, VisitAtlanticCity.com.
For the first time in 13 years, the site now features a booking engine, bringing leisure and meetings marketing together under one destination brand among all audiences. Consumers will now see one brand identity for the destination, from the logo to colour palette to typography.
At the Annual Meeting, Visit Atlantic City also debuted its new Spring/Summer marketing campaigns and destination video highlighting, ‘Where Celebrations Live On’ and ‘Create Memory Making Moments’ based on qualitative and quantitative creative testing research conducted by Future Partners.
In 2024, Visit Atlantic City experienced a banner year with 206 meetings, trade shows and conferences that generated 290,147 room nights, welcomed 591,371 attendees and generated $353,708,479 in economic impact.
For more information about Visit Atlantic City visit, www.visitatlanticcity.com View the new destination video here
