Visit Maldives launches Redefining MICE global campaign: get involved in London, 3 November

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Visit Maldives launches Redefining MICE global campaign: get involved in London, 3 November

Visit Maldives has launched its ‘Redefining MICE’ global campaign to promote the country as a preferred destination for meetings and events. The campaign was launched during a special luncheon held during the annual MICE India and Luxury Travel (MILT) Congress in the Grand Hyatt Mumbai, 5 October.

Visit Maldives says the aim of the new campaign is to redefine the business environment, which it believes is often considered somewhat sombre, serious and limited to boardrooms and conference halls. The campaign aims to promote Maldives as a destination for seamlessly merging business with leisure.

“Maldives is unparalleled in offering that quintessential ‘laid-back’ atmosphere for thought-provoking and stimulating discussions. It is a special honour to launch our Redefining MICE campaign here at the MILT Congress. There is no setting more appropriate to introduce our MICE offerings than here in India, the most important market for Maldives tourism today,” said managing director of Visit Maldives, Thoyyib Mohamed at the launch of the campaign.

During the launch event, Visit Maldives, along with industry partners Baglioni Resort Maldives & Villa Hotels & Resorts, gave a presentation on offers available for the MICE segment and latest information and travel guidelines, followed by conferencing and networking sessions. A raffle drawn for the Indian buyers resulted in one lucky winner and partner scooping a 3-night stay at Paradise Island Resort.

Akhmeem Razzaq, MD and CEO of Maldives based Orca Media Group, which also organises events on the islands says: “Hosting a MICE event in an eco-lover’s fantasyland that not only benefits your company, but environmental conservation is what all companies should be aiming for in this day and age.

“MICE tourism in this small island nation is all about the perspective. By breaking free from traditional concepts of MICE events, the possibilities of creating new events are endless. Our clients can immerse themselves in nature guaranteed to help them be the best version of themselves. Maldives naturally offers social distancing and safety in the post Covid era and your whole MICE experience will be redefined at Maldives.”

As part of the new Redefining MICE global campaign, Visit Maldives will be showcasing its MICE capabilities on 3 November in London’s Corinthia hotel, in conjunction with CMW. There are also prizes on offer. Buyers and event organisers are invited to apply to attend the London event and should contact Maria Badakh at: for more detail and/or apply direct here

Managing Editor, Conference News & Conference & Meetings World. Write Paul an E-mail

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