Visit Maldives launches themed virtual platform with ‘barefoot beach conference’

Convention bureau Visit Maldives has created a virtual event management platform called ‘My Virtual Maldives’. The platform aims to host virtual webinars, exhibitions, roadshows and marketing events. Different virtual ‘areas’ of the platform depict different aspects of the Maldives, with a ‘barefoot beach conference’ space next to the ‘underwater networking suite’. Visit Maldives says the platform contains AI-powered matchmaking, virtual booths, networking tools, polls and more features. Thoyyib Mohammed, managing director of MMPRC, said: “Our digital-first strategy has greatly helped in keeping the Maldives front-of-mind amongst consumers over the past year and leaving a mark on the Maldives’ target markets. Visit Maldives has been utilising traditional, as well as creative and innovative platforms and means to market the Maldives. “The launch of ‘My Virtual Maldives’ is a big step forward in marketing the Maldives as a prime tourist destination. The platform will further efforts to revitalise tourism to the Maldives in the face of the pandemic.”