VOK DAMS creates launch event for agricultural machinery giant Fendt

Fendt, the high-tech brand in the AGCO Group, appointed event management agency VOK DAMS for the recent launch event for their new tractor series – the #NextGen700. The result was a digital B2C experience in five languages and a hybrid press event in eight languages, with the aim of bringing the new Fendt series closer to its international target group in an informative, personal and entertaining way. The #NextGen700 launch campaign was titled ‘You dreamt it. We built it’. and featured video reports and expert chats. The highlight of the event was the staged world premiere of the #NextGen700. VOK DAMS was involved in bringing together set design, light show and Fendt experts for the event which was also a global broadcast. Fendt launched a glider plane with the power of the #NextGen700. Its use of the auto tow launch was tangible proof of the strong performance of the new tractor series, creating images that swiftly went around the world. VOK DAMS Munich managed the entire conceptualisation and production of the launch event.