VOK DAMS worldwide is opening a new office in Shenzhen, China. The global communication and events agency sees the move as a response to two key developments that are increasingly positioning Shenzhen as a key location for international events and live marketing.
First, the city is gaining significant importance as a destination for leadership meetings, executive summits, and board meetings. Shenzhen is widely regarded as a ‘cyber city’ with a welcoming ecosystem that attracts future-driven international leadership teams. Speed, transformation, and innovation are tangible here, says VOK DAMS.
Anyone looking to understand what’s next in technology, mobility, AI, commerce, or industry can experience it first-hand in Shenzhen and leadership events provide direct access to industry-leading companies, innovation hubs, and the developments shaping global markets.
At the same time, Chinese tech and digital companies based in Shenzhen are evolving into global players. Their brand, product, and communication activities are internationally oriented and are increasingly supported by global IRL marketing. The region is home to leading companies such as Huawei, Tencent, DJI, and BYD, making it a launchpad for global brand activation.
Colja Dams, CEO VOK DAMS worldwide, adds: “Shenzhen is not just another city in China, it is the engine room of the country’s tech revolution. By opening an office here, VOK DAMS is making a clear commitment to being where the future is being built.”
In recent months, VOK DAMS worldwide has already delivered several international projects in the region, including for SAP and Emirates. Further projects are currently in planning.
“Brands are increasingly relying on a combination of global execution quality and strong local relevance in each market when it comes to international IRL marketing. The decisive factor is the local context: what works in Shenzhen or Shanghai cannot simply be transferred to markets such as Berlin, Paris, London, New York, or Dubai – and vice versa. Successful live marketing can only be achieved with local expertise, cultural understanding, and a high level of execution speed,” explains Benoit C. Thebaut, MD APAC at VOK DAMS worldwide.
VOK DAMS has been established in the Chinese market since 2004 and is represented with offices also in Beijing and Shanghai. With Shenzhen, the company is now expanding its presence into southern China and the Greater Bay Area.
Find out more about VOK DAMS on the agency’s website here.
