AIME, the premier event in the Australasian business events industry, is gearing up for its 2024 edition with exciting expansions and novel features. Here we explore the latest updates that are set to make AIME 2024 an unmissable experience.
Expanded Showfloor and New Zones
AIME 2024 is set to make a grand statement with an expanded showfloor at the Melbourne Convention and Exhibition Centre. Two additional bays will provide a larger canvas for the event, allowing the introduction of innovative zones. Among these, ‘The Boutique’ will spotlight operators who craft boutique experiences, featuring independently owned wineries, design-led luxury venues, and other bespoke offerings. Another groundbreaking addition is the dedicated zone for Destination Management Companies (DMCs), known as the DMC Network. This zone will bring together on-the-ground teams worldwide, poised to curate tailor-made experiences for conferences, incentives, and events in their respective regions.
Gold Coast Stand
Enhanced Networking Opportunities
AIME 2024 recognises the importance of impromptu meetings in fostering connections. To facilitate more networking opportunities, dedicated spaces on the showfloor have been curated, ensuring a dynamic environment for attendees across the three event days. 
Visitor Registration Opens
Starting Monday, 13 November 2023, AIME welcomes visitors to register for the event. Over three dynamic days, AIME offers a platform for connecting vetted buyers with over 400 exhibitors worldwide. Attendees can explore offerings from Australian venues, international destinations, and boutique event and tech suppliers.
Ideas Academy Presented by Spice Magazine
The Ideas Academy, held concurrently with the AIME trade show, provides an intimate space for thought-provoking panel discussions and sessions. In a first for 2024, Spice Magazine will present the Ideas Academy, delivering informative content silently through individual headphones. These sessions, occurring on Tuesday 20 and Wednesday 21 February, are free for all attendees, with no booking required.
Activate NextGen
Accor Hosted Buyer Lounge
Accor returns as the naming rights partner for the Hosted Buyer Lounge at AIME 2024. Following a successful partnership in 2023, the Accor Hosted Buyers Lounge elevates the VIP experience for event planners, showcasing Accor’s first-class offerings for meetings and events.
AIMEbassador Programme 2024
AIME takes pride in the AIMEbassador Programme, featuring industry leaders as advocates for the growth of business events. The 2024 AIMEbassadors include El Kwang (Founder, BEAM), Paula Rowntree (head of external engagement, Australian Psychological Society and founder, The Business Events Network), Mike Williams (senior partner, senior consultant, Gaining Edge), Leanne Zeid (director of Groups and Meetings, Regional Sales Australasia, IHG Hotels and Resorts), and Maggie Diasinos (Account Director, MCI Australia).
Event Details and Contacts
AIME 2024 is scheduled for 19–21 February at the Melbourne Convention & Exhibition Centre. For sales, sponsorship, or hosted buyer inquiries, contact aime@talk2.media for sales and sponsorship, and aime.buyers@talk2.media for hosted buyers. Further information is available at aime.com.au
