WTC Las Vegas signs deal to co-market with Leewarden, Twente and Denver

The Las Vegas Convention and Visitors Authority (LVCVA) is continuing to expand its business partnerships through the World Trade Centers Association (WTCA) network, with three new MOUs signed. World Trade Center Las Vegas signed three Memorandums of Understanding at the 49^th World Trade Center Association General Assembly in the Netherlands. WTC Las Vegas, host of the 48^th General Assembly, inked agreements with this year’s host World Trade Center Leeuwarden, in addition to World Trade Center Twente and World Trade Center Denver. The agreements encourage Las Vegas to co-market with Leeuwarden, Twente and Denver to market under the World Trade Center Association’s brand, creating access to key trade information and market research, and facilitating business trade missions around the world. “Following a record-breaking year for business travel, with more than 6.6m people traveling to the destination to attend a meeting or convention, there is no question Las Vegas is a place where business gets done,” said Chris Meyer, WTC Las Vegas executive director and LVCVA vice-president of sales. “The WTCA network provides a valuable resource to make connections that will drive business forward and our MOU agreements with WTC Leeuwarden, WTC Twente and WTC Denver are sure to generate new and lucrative opportunities.” The partnership between WTC Las Vegas and WTC Twente has already proven beneficial for both destinations as the groups successfully arranged a delegation from the Netherlands at POWER-GEN International at the Las Vegas Convention and World Trade Center. “After the WTCA General Assembly in 2017 in Las Vegas and in participating with a Dutch trade delegation during POWER-GEN International 2017 at the Las Vegas Convention and World Trade Center, the MOU between our World Trade Centers is a next step in strengthening our economic ties,” said Freerk Faber, WTC Twente director. WTC Las Vegas’ MOU partnership with WTC Leeuwarden represents an instrumental collaboration between the ‘Entertainment Capital of the World’ and the ‘European Capital of Culture’ and WTC Leeuwarden MD Evert Jan Schouwstra described the new deal with WTC Las Vegas as “a clear win – win situation”. WTC Las Vegas is a partnership between the LVCVA and the Consumer Technology Association (CTA) TM, owner and producer of CES®, the global technology event. “World Trade Center Las Vegas has experienced incredible success in fostering mutually-beneficial relationships in Southern Nevada and around the globe,” said Karen Chupka, executive vice-president, CES.