WTM Africa 2026 is calling on travel and tourism professionals across the continent and beyond to secure their place at this year’s show, which will run 13–15 April 2026. Organisers say it will include 70+ sessions live at the Cape Town International Convention Centre (CTICC).
“This year’s content agenda reflects the most pressing trends and opportunities influencing Africa’s tourism sector,” said Olivia Gradidge, marketing manager at RX Africa. “Each session is designed as a resource for attendees to learn, share knowledge, and better understand where their next big opportunities or pitfalls lie.”
Among the headline additions to this year’s programme is the Wine Tourism Track, developed in partnership with the Wine Tourism Conference, with dedicated sessions exploring how destinations can position themselves in this high-value and fast-growing segment. There is also a curated Visit Stellenbosch wine tasting experience on 14 April.
“We are proud to showcase not just our wines, but the full experience of Blaauwklippen, where heritage meets modern hospitality, and every guest becomes part of our story,” said Craig Bester, chief brand executive at Blaauwklippen Wine Estate.
James Vos, Cape Town mayoral committee member for economic growth, added: “Travel professionals from every corner of the world come to Cape Town for WTM Africa, and that global gathering is what makes this event so powerful. Tourism is a team sport, and we grow it together.”
View the full programme: www.wtm.com/africa/en-gb/whats-on/programme.html#/sessions
