Key global decision makers are set to converge for WTM London’s Ministers’ Summit this November, traditionally the world’s largest annual gathering of tourism leaders each year. Taking place on 4 November, the event will once again be held in association with UN Tourism and the World Travel & Tourism Council (WTTC), moderated by Christian Fraser, chief presenter at BBC News.
The Summit, now in its 19th year, will take place in the new Maritime Suite, George V Room 1 (part of Excel London’s newest expansion). Last year, the summit brought together over 50 tourism ministers, a record figure and organisers say the 2025 event is on track to become the largest in its 45-year history.
This year, the theme is ‘Reimagining Tourism Investment Models: Building Next-Generation Incentives’ and will explore innovative approaches to tourism investment and forward-looking incentives, aligning with the show’s overarching conference theme of ‘Reimagining Travel in a Changing World’. Building on last year’s discussion, which focused on artificial intelligence, this year’s Summit will address key topics such as the integration of emerging technologies to unlock new markets, tools to align investment with national economic transformation agendas and how to diversify tourism investment for long-term resilience.
WTM London’s wider conference programme will see the return of the Sustainability and Geo-economics Summits, as well as the unveiling of the latest WTM Global Travel Report, with the Technology and DEAI Summits to follow the next day. The final day of the event will feature the Marketing Summit and ITT Future You Forum
Chris Carter-Chapman, WTM London event director, said: “As the world’s most influential travel show, we’re delighted to be hosting the Minister’s Summit once more, particularly after such a strong attendance last year. WTM London has an undoubted impact at policy level, leading the way in top level discussion about the key issues affecting global tourism. As the industry adapts to challenges such as conflict and climate change, and opportunities like those presented by technological advances, it’s important to come together to share best practice and consider how we can harness tourism as a force for good.”
