X-Change Malaysia rallies to accelerate recovery

Asia News
X-Change Malaysia rallies to accelerate recovery

The second edition of X-Change Malaysia, a tourism solidarity programme, held recently at The Westin Kuala Lumpur, provided some new information and impetus to boost Malaysia’s business events industry amidst the fast changing landscapes of the new normal.

The CEO of Malaysia Convention & Exhibition Bureau (MyCEB), YBhg Dato’ Sri Abdul Khani bin Daud presented the keynote address to more than 100 participants comprising business and tourism professionals and other tourism stakeholders.

Eighteen Malaysian and international guest panelists the exchanged ideas on how to accelerate the tourism recovery for Malaysia. The topics covered included Charting the Outlook & Trends; Orchestrating Business Travels for Malaysia; Rationalising Tech Transformation of Business Travels for Malaysia, Getting Malaysia Back to International BE Map and a special segment with the topic, The Business of Sports Tourism. Visitors also participated in online seminars.

Guest panelists included Amelia Roziman, CEO of Business Events Sarawak; Francis Teo, president of MACEOS; Lau Yin May, group chief marketing officer of Malaysia Airlines; Azizah Ali, chief marketing and operations officer, Microsoft Malaysia and many others.

The key takeaways from the 2nd edition of X-Change Malaysia were:

  • Positioning Malaysia as a brand for sustainable practices and legacy creation for future industry thought leaders.
  • Home-grown business events have a high potential to be developed as one of the key market segments
  • The need to focus on talent for the tourism industry; training and development needed to fill skill gaps
  • Curate customer experience through agility and technology to meet the expectations of the new normal of BE clientele
  • Remain united and cohesive, for industry players’ solidarity is integral to the performance of the industry
  • Create a single intelligent platform that allows global travellers to access the latest guides, practices and regulations to enhance overall efficiency
  • Sports tourism brings strong economic benefits to the state and local communities
  • Blockchain technology will enhance the business value of sports tourism
  • Leverage data and technology to improve customers’ travel experience across key touch points such as hotels, airports, venues, etc
  • Continuously anchor alliances and partnerships, collaborations as well as regular communications on positive narratives in an effort to strengthen Malaysia’s market presence.

X-Change Malaysia is curated by Ab & Artho Tourism Marketing & PR  and the event collaborated with Nazsoft Tech, Traveloka Malaysia, Malaysia Convention Exhibition & Bureau, The Westin Kuala Lumpur, TraxAsia and Emtrez.

Photo shows: YBhg Dato’ Sri Abdul Khani bin Daud, CEO of MyCEB, Dr. Farizal Razalli, programme moderator and invited guest panelists

Managing Editor, Conference News & Conference & Meetings World. Write Paul an E-mail

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