Business Events Sarawak (BESarawak) by Sarawak Convention Bureau recently hosted its first ever TriBE: INNOVATION Day, a celebration of the graduation of 22 industry partners from its Masterclass.
The event at the Pullman Hotel, Kuching, involved a contest for university students to showcase their potential skills for the industry
The main objective of the Masterclass was to educate industry partners and enhance their professionalism, as well as taking part in the Certified Meeting Professional (CMP) Certification. The Masterclass was awarded the highest Continuous Education Unit (CEU) points in Malaysia of 44 points, enabling graduates to immediately sit for the CMP.
The event, launched by Deputy Chairman of BESarawak, Datuk Abang Haji Abdul Karim Bin Tun Abang Haji Openg, who said: “To make Sarawak a competitive destination for business events we must have a strong and well-educated supplier base. The CMP credential is recognised globally as the badge of excellence in the events industry and the participants are a step closer to attaining this.”
The move to focus on professional development is part of BESarawak’s ‘Legacy Impact Programme’ that aims to drive social and economic transformation in the community and create legacies. Out of the programme’s four pillars – Advancing the Field, Community Benefits, Economic Outcomes and Public Policy – TriBE: INNOVATION Masterclass has been targetting one of the drivers, ‘Professional Development’, which is parked under ‘Advancing the Field’.
TriBE: INNOVATION Day also marked the final round of MICE Destination Marketing Contest (MDMC) 2019 – Sarawak Edition, which targeted university students in Sarawak from multidisciplinary fields as it aims to introduce and engage them in the MICE business.
The three universities, namely Curtin University of Technology, University College Technology Sarawak (UCTS) and Universiti Malaysia Sarawak (UNIMAS) competed in the final round and were judged based on three categories of Business Events: Proposal, Bid Presentation and Booth Presentation.
BESarawak’s Head of Industry Development, Dylan Redas Noel said: “By running the finale concurrently with the graduation day, we hope that the participating students understand that a career in this industry is sturdy and bears many potential pathways to grow”.
The MDMC 2019 winning team, Sarawak Legatum from UCTS, wowed the judging panel with their skills on how to build Sibu as a Business Events hub. The team will be trained to compete in Taiwan, organised by Taiwan External Trade Development Council (TAITRA) and will be the first ever team from Sarawak to compete.
Photo: TriBE: INNOVATION Masterclass Graduates with their certificates