At its annual partner conference, explore ’20, Expedia Group revealed key considerations shaping travel decisions in 2021.
Research from Expedia Group Media Solutions shows that travelers need reassurance in critical areas such as flexibility, cleanliness, and communication to consider travel now and in the future.
It also shows that one in two travelers feel optimistic – that is, comfortable or even excited – about taking a trip in the next 12 months. Though consumer confidence in travel varies by country and generation, the importance of hygiene measures, flexibility, and financial peace of mind is more universal.
Three-quarters of travelers said measures such as mask enforcement, contactless services, and flexibility, including easy refunds or cancellation policies, will inform where they visit on their next trip.
Globally, two-thirds of travelers had a planned trip cancelled due to Covid-19 and only a third of travelers have taken a trip during the pandemic. Of those who took a trip, eight in 10 traveled for rejuvenation – to enjoy a change of scenery or different weather, or to see family or friends.
Monya Mandich, Vice President of Global Marketing, Expedia Group Media Solutions, commented: “As the world keeps a watchful eye on vaccine news, and people continue to crave a change of scenery or opportunity to catch up with loved ones, we know the pent-up demand for travel will grow.
“Covid-19 has driven a seismic shift in traveler preferences and influences, and understanding these changes is critical to recovery efforts and future marketing strategies. The new research provides insights into the steps travel brands can take to reassure and connect with travelers as they begin researching, planning and booking again.”