15-up: Gamification Swiss-style

The annual Switzerland Meeting Trophy returned in June with gamification at the heart of its 15^th edition. Ninety international meeting professionals joined the tour this year, organised by the MICE department of Switzerland Tourism. Blowing the alphorn in Zurich, playing golf in Andermatt and fishing ducks from a historic fountain in Thun were all on the agenda and The Nordic team won the Trophy challenge by a narrow margin ahead of Team North America. The final night in the newly opened Schadau Castle with views over Lake Thun and the mountains was a particular highlight.