The new corporate housing brand from serviced accommodation experts SilverDoor, has launched in London, Dublin, Silicon Valley and New York.
Synergy by SilverDoor is a directly managed portfolio of serviced apartments, designed to deliver hospitality-led extended stays for corporate travellers.
Synergy by SilverDoor was created following the merger of SilverDoor and Synergy Global Housing in August 2025, bringing together Synergy Global Housing’s direct-lease expertise and branded portfolio with SilverDoor’s agency infrastructure and technology platform. It is led by Leslie O’Brien, chief product officer and CEO Stuart Winstone.
The brand is set to expand further with targeted growth planned across the US and Europe.
Winstone said: “Synergy by SilverDoor is the result of decades of experience helping clients and travellers navigate the extended-stay market. We’re already trusted by the world’s leading companies; extending that trust from enquiry to full guest experience is a significant step in our growth, and one we are excited to deliver on.”
Synergy by SilverDoor is set up to step in when clients require additional control, dedicated housing solutions, or accommodation in high-demand markets: taking leases, individual units, or entire buildings.
The idea that clients benefit from the breadth of an independent agency and the assurance of a directly operated product, through one single relationship.
