The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) is marking the first anniversary of its Abu Dhabi Specialists E-learning Programme by introducing new modules and markets for the training scheme.
The programme, launched as part of DCT Abu Dhabi’s response to Covid-19, saw all forms of physical promotional offers, workshops and training courses shifted onto virtual platforms.
The e-learning has been rolled out across 17 countries and in seven languages. So far, 13,670 applicants have registered for the course and more than 7,000 have graduated as ‘Abu Dhabi Specialists’.
The enhanced programme will include three new modules intended to equip agents with knowledge about:
- Expo 2020 Dubai
- Abu Dhabi as a Meetings, Incentives, Conferencing and Exhibitions (MICE) destination
- Abu Dhabi’s Culture assets and programmes.
The programme is part of DCT Abu Dhabi’s Travel Trade Marketing Plan aimed to ensure that travel specialists are equipped with the right knowledge and tools to sell. Besides the training aspects, the specialists receive regular communications on the destination, invitations to events, and access to marketing toolkits.
HE Ali Hassan Al Shaiba, executive director of marketing and tourism at DCT Abu Dhabi, said: “We are really heartened by the strong support from the global travel trade for this programme and, as such, we will be launching additional learning modules and expanding into new markets in Switzerland and Israel”.
Al Shaiba concluded: “Despite the last year being an extremely challenging period for the tourism sector, through this innovative programme we have still been able to connect with travel professionals around the world and help them understand why Abu Dhabi is such an extraordinary destination.”
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