PCMA hails record Convening EMEA, sets 2027 sights on Seville

The event drew record numbers. PCMA announces Seville will host the 2027 edition in September.
Sherrif Karamat
PCMA president & CEO Sherrif Karamat

Europe | Paul Colston
23 September 2026, 9:10am 

Convening EMEA 2026 wrapped up in Lisbon, having welcomed 565 in-person attendees. With global digital audience bringing that total up to 814 across 42 countries, it became the largest Convening EMEA to date.

Sherrif Karamat, president and CEO of the Professional Convention Management Association (PCMA) and CEMA, announced Seville, Andalucia, Spain will host Convening EMEA 2027, 13–15 September 2027.

PCMA last brought its European community to Seville in 2018 for the European Influencers Summit with around 150 attending. Convening EMEA 2027 is planned to draw more than 600 participants in person.

The 2027 experience will be delivered in partnership with Andalucia and Seville, bringing PCMA’s EMEA community to a region that has identified the business events sector as a strategic priority.

“Convening EMEA has evolved significantly since PCMA first brought our European community to Seville in 2018,” said Karamat. “Returning in 2027 gives us an opportunity to demonstrate just how far that community – and this experience – has come.”

Convening EMEA 2027 will take place at FIBES – Seville Conference & Exhibition Centre.

The second vice-president and minister of tourism of Andalucia, Manuel Gavira, said: “Hosting an event of this importance, bringing together the leading players and professionals of the global MICE industry, will allow us to directly showcase the capacity, professionalism, and diversity of Andalucia as a destination and reinforce our position in a strategic segment due to its ability to generate economic activity and opportunities for our ecosystem of destinations and business suppliers.”

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