ADNEC and Expo Tel Aviv join in business partnership

Middle East News
ADNEC and Expo Tel Aviv join in business partnership

The Abu Dhabi National Exhibitions Company (ADNEC) and Expo Tel Aviv have signed a new memorandum of understanding.

The two exhibition organisers will be partnering to develop business events in Abu Dhabi and Israel.

The MoU demonstrates the wider spirit of cooperation between the United Arab Emirates and Israel. The agreement took place at a virtual signing ceremony between Humaid Matar Al Dhaheri, Managing Director and Group CEO of ADNEC, and Tamir Dayan, CEO of Expo Tel Aviv.

Commenting on the agreement, Humaid Matar Al Dhaheri said: “Our relationship with Expo Tel Aviv will enable the wider growth of the business tourism sector in the UAE and wider region, which ADNEC consistently seeks to promote.

“This strategic partnership showcases ADNEC’s efforts in fostering intraregional cooperation and will offer new developments for the transfer of knowledge to local audiences. Through this partnership, we aim to foster innovation and business opportunities between our two nations.”

“Additionally, this partnership will continue to boost ADNEC’s leading status as a key destination for business tourism. Our efforts to identify opportunities for collaboration with a range of regional and global partners are ongoing, strengthening the Middle East’s and the world’s business tourism sector.”

Tamir Dayan, CEO of Expo Tel Aviv, commented: “The Abu Dhabi National Exhibitions Company and Expo Tel Aviv provide models for regional leadership in the business tourism sector. Our mutual expertise in the design, delivery, and execution of world-class events makes us natural partners.

“Israel and The Emirates will probably be the first countries in the world to be vaccinated against the corona virus and lead the exhibitions industry forward and now through this MoU , we are aiming to foster our cooperation, providing further opportunities for the transfer of knowledge and expertise between our two entities.

“My colleagues and I look forward to working with our Emirati partners in identifying and capitalising on new opportunities for the Middle East’s business tourism sector, and welcoming new visitors from the UAE and beyond in Tel Aviv.”

Stuart Wood is a news reporter across the Mash Media editorial portfolio. He writes for CMW alongside sister publications Conference News, Exhibition News, Access All Areas and Exhibition World.

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