ADNEC launches its own DMC, under major new holiding company Tourism 365

Middle East News
ADNEC launches its own DMC, under major new holiding company Tourism 365

Abu Dhabi National Exhibitions Company (ADNEC), part of ADQ, has launched ‘Tourism 365’, a new holding company designed to support and create experiential travel opportunities for visitors to the emirate.

The launch of the company is in line with ADNEC’s new broader role to support the growth of Abu Dhabi as a tourism destination and extending visitors’ stay in the UAE’s capital. The new operation will include Capital Experience, a high-quality destination management company (DMC), and Capital Travel, a premium travel operator.

Humaid Matar Al Dhaheri, managing director and group CEO of Abu Dhabi National Exhibitions Company, commented: “In launching Tourism 365, ADNEC continues to fulfil its strategy in developing Abu Dhabi’s tourism sector. Through strengthening and enhancing our business portfolio in tourism, and expanding to include leisure tourism, we actively amplify the economic impact of ADNEC Group. Tourism 365 will play a critical role in growing the emirate of Abu Dhabi as one of the Middle East’s leading tourism destinations. It will do so through close collaboration with partners across the government and private sectors, most notably the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), alongside local and global companies specialised in this critical sector.

“Tourism 365 will contribute to enhancing Abu Dhabi’s vibrant tourism ecosystem, bringing significant returns on investment to the emirate. It will do so by launching a range of companies that will promote the tourism industry and other supporting sectors, securing major partnerships with dominant international and travel companies.”

ADNEC has appointed Roula Jouny as executive director of Tourism 365 to head the team. With over 20 years in the travel, tourism, and hospitality industry, Ms Jouny brings a wealth of experience to enable the wider strategic vision of the company.

She commented: “Over the coming months, Tourism 365 will collaborate closely with other tourism-focused entities, helping to collectively grow the future of the tourism sector. Our subsidiaries will bolster the wider tourism offerings of not just Abu Dhabi, but the UAE as a whole, increasing visitor numbers and promoting the nation’s tourism assets across the globe.”

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