Adweek, a publication covering marketing, media and technology, has acquired Social Media Week (SMW).
Social Media Week organises SMW Conferences, SMW News & Insights and recently launched streaming platform SMW+.
Social Media Week hosts in-person events across six continents, with nearly 100,000 attendees – SMW also held its first virtual conference this past May with over 175 hours of content and over 10,000 attendees.
Under Adweek, SMW will continue to expand its virtual presence with the first show, #SMWNYC, announced for May 4–7, 2021.
The theme of this year’s flagship conference is “Reinvention: Rebuilding the Systems of Social Media Marketing for a Better Future” and will be chaired by Toby Daniels, Founder and Executive Director of Social Media Week. Mr. Daniels will also join Adweek’s senior leadership team in the role of Chief Innovation Officer.
Adweek CEO Jeffrey Litvack commented: “The SMW acquisition is an important step forward in deepening our connection with these influential and rising marketers. Social media has always been a critical part of marketing and 2020 has further thrust it into the spotlight.
“Adweek is committed to continuing to serve this vibrant community of marketers and providing them with unrivaled experiences built upon the decade-long successes of Social Media Week”.
Added Lisa Granatstein, Chief Content Officer, Adweek: “In 2020, the pandemic, the rise of Black Lives Matter and a socially distanced world reinforced the demand for real-time social engagement and the criticality of social media as a marketing platform. Now we’re excited to supersize our social media programming with next-level insights and best practices to help our audience continue to capitalize on these seismic consumer and marketing trends.”