AEG Global Partnerships drives new automotive partnership with Stellantis at The O2

The O2 is set to welcome Stellantis as a new automotive partner to the London-based venue from January 2022, in a deal brokered by AEG Global Partnerships. Stellantis, an automaker and mobility provider, will see their brands Alfa Romeo, Fiat and Jeep promote their new products, software and innovation projects at The O2 venue. The three-year deal gives Alfa Romeo, Fiat and Jeep exclusive access to the venue’s channels and onsite assets to showcase their range of brand portfolios across the site. Damien Dally, managing director of Alfa Romeo and Jeep, commented: “The next three years in automotive will change beyond recognition. The world-class facilities at The O2 will show our brands are leading this transformation.” Paul Samuels, executive vice-president of AEG Europe Global Partnerships, said: “The O2 will provide a platform to showcase these iconic brands to the millions of visitors we welcome to the venue each year.”