Agency Brands at Work appoints new Creative Director

Live communications agency Brands at Work (BaW) has appointed Simon Boniface as Creative Director. The move aims to expand the agency’s creative offering, to meet the evolving needs of its clients. Simon brings over 20 years creative experience to the agency, with the last five spent in the events industry as Creative Director at Freeman. His work has spanned many sectors including FMCG, fashion, retail, technology, pharmaceutical and luxury brands. Karen Kadin, managing partner, Brands at Work said: “Our agency is growing across geographies and industries, and so too are the scale and complexity of the creative briefs that we are answering. Simon is a creatively led strategist with an extensive design background. Whilst he is wildly imaginative, his feet are firmly planted on the ground, so his ideas work in the real world! “Simon brings wide experience from across the creative industry including PR, experiential, retail & advertising which will enable us to further grow the agency’s creative capabilities. Whilst I’ll still be passionately involved in our creative direction, Simon’s appointment will create more space to focus on the agency’s continued growth and the development of our talent. We are an egoless leadership team, and so it was important to find someone who not only has the creative chops but was the right cultural fit for us too.” Simon Boniface, Creative Director, says: “I was attracted to Brands at Work’s ethos of putting ideas into action. I saw a close knit and agile team, obsessed with solving their clients’ problems through creativity. BaW is an agency where ideas can come from anywhere and everyone; it’s simply all about the clients and the work we create together. “I take an analytical and strategic approach to creativity, and I believe that killer insights should lead to smart ideas and all smart ideas should lead to a beautiful execution. I’m looking forward to bringing my bag of multi-disciplinary skills to BaW’s clients and also in helping to expand their client base into the sectors where I have experience.”