AIME 2021 moves forward to March Down Under

Australasia News
AIME 2021 moves forward to March Down Under

With continuing uncertainty around international travel due to Covid-19, organisers of the Asia Pacific Incentives and Meetings Event (AIME), have bought a little extra time for their annual show and moved the 2021 edition forward a month into March (15-17). The event will still take place at Melbourne Convention & Exhibition Centre and will incorporate a virtual format.

The AIME team is promising a new hybrid show model that combines virtual and live event components, to ensure the industry can still meet, exchange knowledge and do much needed business, wherever they are in the world.

A poll conducted during the APAC webinar on the Joint Meeting Industry Council Manifesto for Economic Recovery using business events, revealed that 89 per cent of attendees expected to see hybrid events in 2021.

“We understand that we all have a role to play in driving business events to help rebuild global economies and the new hybrid AIME is being designed to quickly help kickstart our industry in 2021. By moving the show to March, we are giving the industry some extra time to adjust to post-Covid conditions as well as providing them with a road to new business opportunity,” says Matt Pearce, CEO of organiser Talk2 Media & Events.

The AIME hybrid model will see exhibitors, hosted buyers and visitors attend either in person in Melbourne and virtually via the AIME online event portal.

International virtual exhibitors and visitors will have the freedom to schedule meetings best suited to individual time zone schedules and the Knowledge programme content will be accessible at any time, the organisers say.

All exhibitors will form part of the virtual exhibition, with those able to travel still able to take part in the live show floor in Melbourne.

All buyers that form part of the AIME Hosted Buyer programme, whether they be virtual or hosted in Melbourne, will continue to be vetted to ensure that they have business to place, the organisers add.

“If all things go as planned, AIME 2021 will be an early opportunity to renew business relationships, to be inspired and to start planning the events which will put the industry back on its feet,” says Penny Lion, executive general manager events, Tourism Australia.

Further improvements at the show included an updated meeting matching process, which will adopt a more enhanced filtered approach designed to deliver better meeting outcomes for exhibitors and buyers, virtual networking opportunities and new activations on the show floor.

For more details about AIME 2021, visit

Managing Editor, Conference News & Conference & Meetings World. Write Paul an E-mail

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