AIME says ‘We Matter!’ with new Knowledge Programme Advisory Committee

Melbourne-based Asia Pacific Incentives and Meetings Event (AIME) has announced details of its 2025 Knowledge Programme. The AIME show returns to Melbourne Convention and Exhibition Centre (MCEC) in Australia in February. Organisers say the theme for 2025, ‘We Matter!’ seeks to highlight and celebrate the global business events industry as a powerful catalyst for economic growth. Hosted and curated by BEAM founder El Kwang, the Knowledge Programme will launch AIME on 10 February 2025, with keynote speakers and industry business leaders who will address 1,600 global event professionals attending on Day 1. Guiding the development of the Knowledge Programme will be a new Advisory Committee, which consists of eight leaders from the Asia Pacific meetings and events industry. AIME event director Silke Calder said: “We are thrilled to once again collaborate with El Kwang and his talented content curators at BEAM, who have brought together this year’s esteemed content advisory committee of industry leaders.” The Knowledge Programme is a ticketed event for Hosted Buyers, Hosted Media and Exhibitors. Visitor Buyers may purchase an upgrade to attend. AIME 2025 will have an expanded footprint accommodating more than 600 exhibitors, 650 hosted buyers and the 20,000 meetings that are set to take place on the showfloor. AIME connects international and local buyers with world-class exhibitors from Asia Pacific and around the world. Next year’s three-day event will be held 10-12 February. In 2025 for the first time, the global exhibitions association UFI will co-locate its 2025 Asia-Pacific Conference with AIME at MCEC, with its event to follow AIME on 13-14 February 2025. AIME 2025 Knowledge Programme speaker Expressions of Interest are now open. For more information: aime.com.au