AIME to return to Melbourne and celebrate its 30th anniversary in February 2023

Asia Pacific Incentives and Meetings Event (AIME) has announced its return to Australia’s Melbourne Convention and Exhibition Centre (MCEC), 13–15 February 2023, where it will celebrate its 30th Anniversary. Organisers predict AIME will open its doors next year to 400 hosted buyers, 2,000 visitor buyers and over 300 exhibitors, including Asia Pacific neighbours and representatives from the Middle East, USA and Europe. Silke Calder, AIME event director, is excited to welcome the business events community back to Melbourne. “Five months out from the show and AIME has already sold over 80% of its showfloor. We’re thrilled with the support we’ve received from international destinations along with Australia’s convention bureaus – every state in Australia will be represented at AIME next year. It sets the scene for a wonderful 30-year celebration.” With nearly 60% of the world’s population located in the Asia Pacific region, AIME provide a platform for capitalising on the region’s growing business events industry. Calder commented “there is no other show in the APAC region that guarantees introductions with such highly-qualified and vetted buyers, and this was reinforced by the $120m written at AIME 2022.” Attendees can expect to see a reimagined showfloor including dedicated zones for tech suppliers, hotel chains and international pavilions. AIME will also add rigour to its Knowledge Programme with the establishment of a new initiative – the Knowledge Programme Advisory Committee. This committee consists of eight leaders from the Asia Pacific meetings and events industry, who will guide the curation of the Knowledge Programme, to be held on Monday, 13 February. Julia Swanson, Melbourne Convention Bureau CEO, says she is delighted to see the longest standing industry event continue to grow into its 30th year: “AIME is undoubtedly the most trusted and significant business event held in the region.”