American Express GBT expands messaging app, enhances mobile platform

American Express Global Business Travel (GBT) has expanded messaging capabilities and made enhancements to the Amex GBT Mobile platform. The move signals increased on-the-go options for travel managers and business travellers. The option to message with a GBT travel counsellor via the Amex GBT Mobile App has expanded to more than 24 countries where GBT has a proprietary presence. A new push notification feature in the app called Travel Program Notifications now allows travel managers to send timely messages and tips to travellers based on their location. Expansion to two-way conversations via push notifications will be available in the coming months, GBT says. Meanwhile, the option for business travellers to message live with a GBT travel counsellor via Apple Business Chat using the Messages app on iPhone and iPad has expanded to more GBT client segments and to more countries beyond the US, including Canada, France, Germany and the UK. “Mobile and messaging channels have untapped potential to be a conduit between the travel manager, traveller and travel counsellor in today’s constantly changing travel information environment,” said Andrew Crawley (pictured), GBT’s chief commercial officer. “Covid-19 has been a catalyst for the expansion of our messaging capabilities and platform. We are thinking differently about information as a service and want to help our clients support the needs of their travellers by being present in the channels they trust.”