Amex M&E expands tech partnership

American Express Meetings & Events, a division of American Express Global Business Travel (GBT), has announced it has expanded its attendee engagement portfolio via new partnerships with leading mobile event tool, Attendify, and the world’s first event marketing automation platform, Splash. With these new partners, American Express Meetings & Events clients now have a more robust suite of solutions available to improve attendee engagement. Attendify offers technology solutions to American Express Meetings & Events customers with simpler meeting needs, including an intuitive app creator and a data analytics platform that enables meaningful engagement with attendees. Through these apps, attendees can access agendas and presentations, speaker and sponsor information, and more. These meeting apps are customisable, simple to build and easy to use. “We are committed to helping our clients manage the complexities of an expanding technology landscape,” said Linda McNairy, global vice president, American Express Meetings & Events. “Our partnerships with Attendify and Splash broaden the options available to our customers as we continue to focus on the attendee experience.”