ArtAccord to launch at SportAccord World Sport & Business Summit in Ekaterinburg

SportAccord, a major event bringing together international sports federations and organisations involved in the business of sport, is to see the launch of the inaugural ArtAccord alongside its 2021 summit in Ekaterinburg. The annual World Sport & Business Summit is a six-day event and will run from 23-28 May in Russia’s Urals powerhouse city. Delegates will now have the opportunity to experience pieces of art in an intimate, gallery-like setting and meet some of the profiled artists. Dr Raffaele Chiulli, president of SportAccord will make the welcome address at the launch of the sister event, ArtAccord. The launch builds on the work first done at SportAccord 2013 in St Petersburg which granted a private visit to the famous State Hermitage Museum. The work of the late Tuman Zhumabaev, one of Russia’s most prominent contemporary artists, was featured in an art gallery exhibition at SportAccord 2015 in Sochi and SportAccord 2019 in Gold Coast. “We have always been keen to showcase local artistic and cultural offerings at the SportAccord World Sport & Business Summit, providing delegates with an insight into the fabric of our host cities, regions and countries,” said SportAccord managing director Nis Hatt says. “Ekaterinburg has a heritage that is steeped in arts and culture, and we have a wonderful opportunity to give attendees a unique experience through the inaugural ArtAccord. I would like to thank the Sverdlovsk Region, Ekaterinburg, and the Ekaterinburg Museum of Fine Arts for supporting this exciting initiative, which I am sure will prove to be a memorable addition to SportAccord 2021.” Regional Minister of International and Foreign Economic Relations of the Sverdlovsk Region, Vasily Kozlov added: “ArtAccord will provide a platform for some of Russia’s most engaging artists to reach a wider audience through the international sporting community. We believe delegates will be inspired by what they see and experience during this innovative new part of the SportAccord 2021 programme in Ekaterinburg.” The annual World Sport & Business Summit is the only global sports industry event attended by all International Sport Federations and their stakeholders. SportAccord also brings together organising committees, hosting cities and regions, governments and administrations, rights-holders, agencies and athletes, as well as top-level experts and organisations from the sports media, technology, investment, medical and legal sectors. Registration is open for the SportAccord World Sport & Business Summit 2021 in Ekaterinburg, the 19th edition of SportAccord’s flagship annual event.