Asia Pacific Regional Hub selects keynote speaker for ICCA Congress 2020

The Asia Pacific Regional Hub for the 59^th International Convention and Congress Association (ICCA) Congress 2020 has selected Alena Murang, a Sarawak-born musician and creative artist as the keynote speaker. Her keynote session, ‘Sarawak Tribal Wisdom’ aims to “inspire the delegates to learn and garner tribal values and see where it can be applied to the business world of today”. The first female professional sape’ player and teacher, Murang shares the stories of the indigenous communities of Sarawak through her music and art. Having performed in numerous festivals and featured in various media worldwide, Murang is also a motivational speaker for events such as TEDxKL. Hii Chang Kee, permanent secretary for the Ministry of Tourism, Arts and Culture Sarawak and local host committee state chairman of the congress, said: “We have purposely chosen Legacy Impact as our education agenda for the ICCA congress as Sarawak is keen to shift from focusing on tourism impact of conventions to legacy impact. Having Alena as a speaker will be a great metaphor on how Sarawak will progress with its true tribal values which is unity, community and creating a unique and strong identity for the business events sector.” Amelia Roziman, acting CEO of Business Events Sarawak and local host for the congress, added: “Through this congress, we want to share what Sarawak is truly made of, which is our people and their rich and diverse history. This is in line with our congress theme Tribe Legacy ICCA that aims to empower our home-grown talent for community development through the long-term legacies left behind from congress events such as ICCA.” Kuching, Sarawak, was selected as the Asia Pacific Regional Hub for the 59^th ICCA Congress 2020. The hybrid regional hub congress will take place on-site at the Borneo Convention Centre Kuching (BCCK) with various live-streamed programmes from ICCA’s world congress in Kaohsiung, Chinese Taipei, from the 14 November 2020. For more information on the event, click here.