ASM Global grows its commercial partnership division with three big appointments

Global producer of entertainment experiences, venue management and event strategy, ASM Global has announced three new hires aimed at expanding leverage of its 350 global portfolio of arenas, stadiums, theatres, convention centres and entertainment zones. Jason Oberlander, ASM Global’s chief commercial officer, said the appointments of Bryce G. Townsend, senior vice-president, commercial partnerships; Kevin Dent, vice-president, sponsorship sales and business development; and Emily Wilson, director of marketing solutions, will help provide “the most scaled, diverse and impactful opportunities the industry has seen to date.” Townsend has over 20 years of strategic consulting, brand marketing and commercial strategy experience with a background including executive leadership roles at GroupM, Momentum Worldwide and the Drone Racing League. Dent has spent over 25 years in various sports and lifestyle corporate sponsorship roles including AT&T, NBA, MLS, the Summer Olympics and Host Communications. Wilson comes to ASM Global from Dotdash Meredith, America’s largest digital and print publisher; following stints at Time Inc. and Universal McCann. ASM Global claims to have created the world’s largest live-event marketing platform, which enables it to deliver fan-engagement opportunities to brands across the guest journey across the most extensive scale in the venue paradigm. ASM Global Commercial Partnerships has had an extremely prolific year internationally and domestically in forging new multi-venue partnerships including ChargeFUZE, Clorox, DoorDash, Infor, Kingdom of Sweets, Three and Wicked Kitchen as well as new naming rights partners including Rudolf Weber-ARENA in Oberhausen, Germany, and Desert Diamond Casino in Arizona.