ASM Global partners with Playeasy digital platform

ASM Global, has entered into a strategic partnership with Playeasy, a major digital network in the sporting event and sports tourism industry, with a deal designed to maximise sporting events bookings for ASM Global’s Convention Centers portfolio. The exclusive relationship will provide ASM Global direct access to more than 600 sports event operators in over 100 types of sports and activities. Along with showcasing venue capabilities on the Playeasy platform, ASM Global convention centres will have access for identifying sporting event leads, responding to requests for proposals from event organisers, estimating local economic impact and co-marketing upcoming events in collaboration with destination partners. Other benefits of the partnership include data-driven insights and comprehensive real-time analytics of marketing performance and conversion rates. “We’re thrilled to join forces with Playeasy as its leading sports events and sports tourism platform complements ASM Global’s expertise in producing live event experiences,” said Anna Nash, vice president, market development, ASM Global. “This collaboration enhances our ability to drive content to our extensive portfolio of venues, facilitating easier access for sports-event organisers to our convention centres. By leveraging our network, we aim to empower organizers to expand their events across our diverse venues, boosting economic impact from out-of-state visitors.” Kerri Shields, co-founder and president, Playeasy, said: “This collaboration brings immense value to our event organiser partners, empowering them to seamlessly connect with premier convention centres nationwide.”