ASM Global to expand operations in Asia Pacific via new regional HQ in Singapore

In a move that reflects southeast Asia’s importance to the live experience sector, ASM Global APAC has announced it is increasing its footprint in the Asia Pacific region and setting up a new regional headquarters in Singapore. The move is part of a plan to grow its overall operations in the region, the live entertainment specialist group said. ASM Global CEO and president Ron Bension said: “We believe that this part of the world is ready for a phase of robust growth, and we’re investing in personnel and plans to ensure we’re at the forefront of a significant growth curve.” ASM Global APAC chairman and chief executive Harvey Lister AM cited ASM’s under-construction Kai Tak Sports Park in Hong Kong (pictured); the recently unveiled Shenzhen World Exhibition and Convention Centre (which ASM Global claims is “the greenest and smartest venue in the world”); and six future arenas confirmed to be managed by ASM Global in the region as examples of the area’s vast potential. ASM Global Singapore will have a joint leadership team comprising two long-term industry specialists: executive vice-president, operations Paul Sergeant, OBE, a veteran 30-year venue management industry leader and Ed Sanderson, executive vice-president, venue development.The two are expected to take up their roles in Singapore by the end of the year. “This is an exciting development and reinforcement of the importance of this region to our organisation and the expansion of our regionally based business activities,” Lister said.