Athens Convention & Visitors Bureau was one of the main driving forces behind the 9th Panhellenic Conference on Business and Conference Tourism, organised by HAPCO (Hellenic Association of Professional Congress Organisers) at Radisson Blu Park Athens Hotel, 11-12 of April.
Delegates at the conference included executives of the Greek MICE industry, as well as representatives from the Technology, Management and Consulting sectors.
Significant issues analysed at the event through roundtable discussions and speeches included:
- The growth potential of the MICE industry in Greece
- The systematic promotion of Greece as a conference year-round destination
- International trends in business and conference tourism industry
- Innovation and enhancement of provided services
- Ways of enhancing young people’s interest for conference tourism
Athens is on the rise as a MICE destination and ranked 26th in the world’s top city association conference destinations according to ICCA’s 2017 Annual Report.
During the opening speech of the HAPCO Conference, Alexis Galinos, Managing Director of Athens Development and Destination Management Agency (ADDMA) presented the vision of ‘This is Athens & Partners’, the public-private partnership that brings together major stakeholders, including the Greek Tourism Confederation (SETE), AEGEAN, the Athens International Airport, Lampsa S.A., Lamda Development, and Ioniki Hotel Enterprises S.A.
“We shall seize the momentum and attract small and medium size international conferences over the next period. The timing is optimal: our team is growing with the right tools in hand. We have the know-how and the necessary financial resources to set up our international networking and outreach,” said Galinos during his inaugural speech.