The Australian Business Events Association (ABEA) has appointed Samantha Glass, principal of Glass Advisory, to its Board, following the resignation of Penny Lion due to other professional commitments.
A recognised leader in corporate affairs, government engagement and industry advocacy, Glass brings to the Board more than 20 years’ experience spanning business events, strategic communications and stakeholder engagement.
As the former director of corporate affairs, communication and sustainability at ICC Sydney, Glass spent more than a decade on the venue’s founding executive leadership team. During her tenure, she led government relations across Australian and NSW Government portfolios.
Glass previously served on the ABEA Board representing venues and has chaired the association’s Sustainability Special Interest Group.
Peter King, chair of ABEA thanked out-going director Penny Lion and said Samantha’s expertise in advocacy, communications and government engagement made her an outstanding addition to the Board.
“Samantha has dedicated her career to bringing together industry, government and key stakeholders to advance the business events sector,” he said.
“She has an exceptional ability to translate research and industry priorities into meaningful advocacy, while her experience across communications, sustainability and stakeholder engagement will further the work ABEA is doing on behalf of members.
“We’re delighted to welcome Samantha back to the Board and look forward to the contribution she will make.”
