Australia’s ATEC to ‘Pink up Tourism’ for breast cancer awareness month

Recognising the huge contribution of women to Australia’s tourism industry success and the prevalence of breast cancer in the community, the Australian Tourism Export Council (ATEC) is getting behind Breast Cancer Awareness month with its ‘Pink up Tourism’ campaign. In support of the work of the McGrath Foundation, ATEC helping to raise funds for Breast Care Nurses across the country who help individuals and their families affected by breast cancer in providing physical, psychological, and emotional support from the time of diagnosis and throughout treatment. Funding is needed to meet the McGrath Foundation goal of 250 McGrath Breast Care Nurses by 2025. ATEC is asking people across the tourism industry to ‘Pink up Tourism’ by dressing in pink, taking a photo and uploading it to Linkedin to encouraging people to get involved by making a small donation. People are encouraged to use the hashtag #pinkuptourism when they post their photos. “Women absolutely power our tourism industry and we all know of women within our work, family and friend network who have been through or are going though treatment so we feel compelled to show our support and to honour their experience,” ATEC managing director Peter Shelley said. “We look forward to seeing our industry friends joining us to ‘Pink up Tourism’ and urge people to support the McGrath Foundation in their important work.” You can support ATEC’s ‘Pink in Tourism’ campaign via the McGrath Foundation’s fundraising page at: https://www.pinkisthecolour.com.au/fundraisers/pinkuptourism