Aventri and Brandlive produce new events production partnership

Aventri, an event management software company, and live video solutions platform, Brandlive, have announced, 24 August, a partnership between the two companies. The partnership combines Aventri’s virtual and hybrid event platform with Brandlive’s patent-pending video production software, Greenroom. Greenroom is intended to give event organisers a complete virtual video production studio in the cloud. It involves aspects that allow organisers to manage the show’s flow and make real time adjustment, as well as software to build and design shows in advance. The partnership also follows the premier of Aventri’s Virtual Events 2.0, a digital platform with AI-driven matchmaking software, in April, and the new version of its mobile app from the same month. Kurt Chessman, vice president of corporate development & strategy for Aventri, said: “We’re elated to work with Brandlive, the emerging market leader in virtual video production. This partnership deepens our ability to serve customers in their ambitions to host the most engaging events in the industry.” Sam Kolbert-Hyle, CEO at Brandlive, concluded: “The key to having a great event is content that will blow attendees away and keep them engaged before, during and after the event. We’re invested in supporting partners like Aventri to help all their customers create content experiences worth watching, truly unlike anything they’ve ever seen.”