Brisbane Convention & Exhibition Centre (BCEC) has reported a strong pipeline of conference business, securing 140 new conventions for Brisbane during the 2015/16 financial year.
International specialists in immunology, world trauma, wound management, drug resistant infections and vertebrate palaeontology are among those who will head to the capital of Queensland as a result of the conference wins by BCEC and its convention partners over the last 12 months.
The bookings translate into 71,235 delegates from Australia and across the globe and over 250,000 hotel room nights being delivered for the city, generating A$143m (US$106.81m) in economic benefit to Brisbane and Queensland.
The value of securing these conferences for Brisbane is measured not only in economic terms, but in the knowledge, value and expertise shared by the world’s best and brightest.
Leading the list of recent international bid wins for Brisbane was Routes Asia 2018, Asia’s leading aviation route development forum.
Bringing together a range of airlines, including some of the largest carriers from the Asian region as well as airports and tourism authorities, Routes Asia 2018 is expected to impact both by showcasing Queensland’s aviation and tourism industries, and on the future growth and development of Brisbane as a destination.
Securing the three day event for Brisbane was a team effort with a consortium of tourism advocates and business events leaders including BCEC, Brisbane Airport Corporation (BAC), Brisbane Marketing, Tourism and Events Queensland, Queensland Trade and Investment Queensland, combining forces to deliver what is being hailed as very significant opportunities in aviation and travel.
BAC CEO and MD, Julieanne Alroe, said it was an honour for Brisbane to be chosen to host what is the largest and most important route development event for aviation-based companies conducting business to, from and within Asia. “It is a reflection of Brisbane and Queensland’s growing importance and profile that it has been chosen for this event,” she said.
BCEC general manager, Bob O’Keeffe said the Centre’s long-term partnerships and close collaboration with Brisbane’s research, scientific and business communities, through its Convention Advocates Partnership, play a significant influencing role in continuing to attract high calibre conferences to Brisbane.
The AEG Ogden managed centre announced a record year for its signature Convention Advocates Partnership programme, which has delivered an economic boost to Queensland of $90.7m since its inception six years ago.
O’Keeffe also reported BCEC is heading into a busy final quarter of the year with 43 conventions scheduled.