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Belfast launches its largest ever dedicated business tourism campaign

Belfast’s official tourism marketing agency, Visit Belfast, has launched a brand new marketing campaign designed to rapidly accelerate the volume of inbound business conferences and events taking place in the city.

Emphasising the importance of business tourism to Belfast and Northern Ireland, and developed by Visit Belfast with 13 major partners from the city’s thriving tourism industry – Belfast Makes Sense – was officially launched at the start of International Confex 2019 in London.

Focused on Great Britain and international markets, the digital-led campaign is the largest dedicated business tourism marketing initiative ever undertaken by the city, incorporating a new website,  video content, targeted advertising and public relations to support ambitious sales growth.

The year-long campaign will also feature a range of high profile conference and event organisers, and new testimonials from previous clients who are championing the city based on their own positive experience.  

Visit Belfast chief executive, Gerry Lennon, said: “We’re a strong-performing city and we are ambitious. With a record 100 conferences secured since April and more than 150,000 delegate arrivals in the last five years alone, I’m excited that this collaborative, industry-led campaign will help in ensuring that our story and our strengths are widely shared.

“With our partners, we want to build on our achievements, to consolidate and strengthen our position and further increase our presence. 

“In addition, with new hotel developments worth more than £150 million added in recent years, Belfast’s business tourism sector is well placed for further growth. I’m confident that ‘Belfast Makes Sense’ will help to reinforce our growing international reputation as a quality business tourism destination.”

Stuart Wood is a news reporter across the Mash Media editorial portfolio. He writes for CMW alongside sister publications Conference News, Exhibition News, Access All Areas and Exhibition World.