Our BAB host Mark Felstead’s guest this time is Tanja Schramm, who has worked for over 30 years in the events business, including in hotels and agencies in many countries and now runs Meet Germany, which boasts the largest network of event professionals in the German speaking world – over 3,000 community members from a thousand-plus companies.
This year Tanja is planning the expansion of Meet Germany, adding on ‘Meet Europe’ as a new sub-brand. Staying with the German-speaking world, Switzerland is her first target, with an event planned soon in Zurich for German planners and exhibitors to meet their Swiss counterparts.
Events in Switzerland will supplement the existing summits planned in Munich, Berlin, Dusseldorf and Cologne, as well as in Frankfurt. Austria and the Czech Republic are also in line to experience the event summit format from Meet Germany. The company ethos is to bring medium-sized groups of planners together with suppliers and corporates. As well as networking, the events include tours for the participants so they can fully appreciate the host destination.
Tanja also announced a new co-operation with IMEX for Meet Germany in November for the Las Vegas show. This event, she says, looms even more important than ever in view of the Frankfurt show missing this year.
Tanja impresses that it is important to stay optimistic and show what can be done and she certainly pivoted her business fast when the pandemic struck last year. Her first online Meet Germany event came in May, for 3,400 people and over 90 exhibitors and 55 speakers. “Although it was more work than we thought,” she admits, and goes on to explain how she put together the first in-person event last August as a showcase for new ideas: ‘Meet the Change’, a hybrid event with 100 people in person at the Humboldt Carré conference centre.
She shares with Mark Felstead her Top 5 tips for New Venues in Berlin and for David Bowie fans Tanja has an extra treat in store, revealing the opportunities for working in the recording studios he made famous in the city.
Oh yes, we can all be heroes – just for one day!
For full details and contacts at Tanja’s Top 5 venues drop Mark a note at: