Berlin’s Awakening Beauties, Series 3, Episode 7

Berlin’s Awakening Beauties, Series 3, Episode 7

Merryn Scholz, K.I.T. Group: BERLIN LOVES YOU!

In this episode our host Mark Felstead returns to the core values of BABs and talks to Merryn Scholz, general manager of K.I.T. Group in Berlin – one of Europe’s largest PCOs – about the role she recently played in organising the Freedom Dinner for 3,000 guests on the recently closed Berlin Tegel airfield, as well as talking a little about how congress business is now developing towards 2022 as confidence in events slowly starts to return.

Listen in and learn how Merryn and her team, supported by Messe Berlin and their event suppliers, were asked to play a game of pure brinkmanship while organising the dinner.  They were up against very tight deadlines, but could not be sure until the last minute how many guests they were actually allowed to invite (something which, most listeners know, is pretty crucial to being able to organise an event properly).

Learn too as how Merryn and her team were faced with the five-week challenge of implementing an outdoor dinner concept on a recently closed airfield, devoid of any infrastructure and completely at the mercy of wind and weather. Add to that, the central theme of the event was laying out the tables over an 800-metre stretch of runway to spell out exactly the phrase ‘BERLIN LOVES YOU’ – despite not knowing until the final hour how many guests would fill the tables. On the upside there was plenty of room for social distancing!

Getting material and resources and staff all proved challenging, which illustrates that the industry’s revival is not just a matter of getting permission to open up again.

Did the event fly against all the odds? Did the weather gods shine down on Merryn and her team allowing for take off? Listen in and find out.

Tegel is certainly an emotional location for Berliners and there were plenty of people wishing to take part.

Merryn also gives her frank take on the future for congresses and RFPs as well as sharing some insights into organising large sporting events.

Managing Editor, Conference News & Conference & Meetings World. Write Paul an E-mail

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