BestCities announces Power to the People

The BestCities Global Alliance has announced a new communications strategy that it says will showcase the Power of People. Led by the Greater Bogotá Convention Bureau, which will host the BestCities 2018 Global Forum, 9-12 December, the campaign aims to celebrate the unique role people play in making significant changes and progressions in the meetings and events industry. Together with the 11 other BestCities member destinations, Bogotá will be showcasing the core theme of this year’s Global Forum in a drip-feed digital strategy. This will be the first time the alliance has communicated the theme from their annual event out to a wider audience via a targeted strategy that will see all cities share a cohesive message. Over the past two years, the BestCities Global Forum has looked at the impact of legacy and the importance of building cultural bridges. This year, the alliance wants to ensure the people are at the core of everything. Phase one of the campaign will see all 12 of the BestCities partners, which includes Berlin, Tokyo, Vancouver, Madrid, Houston, Singapore, Melbourne, Dubai, Bogotá, Copenhagen, Edinburgh and Cape Town, share impactful images that illustrate what the Power of People means to them. Paul Vallee, managing director of BestCities Global Alliance said: “We always do our utmost to ensure the theme of our Global Forum focuses on a significant topic so we’re excited to have this year’s event focus on the Power of People… The Power of People is a broad theme with multiple meanings and we’re thrilled to have a strategy in place to share our view on what this means to 12 of the best cities across the globe.” Phase one of the campaign will run from 12 April until 14 May with phase two to be announced shortly. Further information on what is to be expected from this year’s Global Forum taking place in Bogotá in December will be unveiled at a media breakfast on 15 May at Maritim Hotel Frankfurt, located next to the Messe Frankfurt.  For more information on BestCities and its upcoming events visit www.bestcities.net  @BestCitiesGA