Enterprise community event engine Bevy, has announced the acquisition of Cairo-based Eventtus, an event management software company. The acquisition by Bevy, which started up in 2017 with a strong base in San Francisco, adds more than 20 engineers to its international team. It also extends Bevy’s event technology stack with the addition of a mobile in-person conference app, and several other engagement tools for attendees.
Derek Anderson, co-founder and CEO of Bevy, said: “Enterprises have invested in creating connected communities for their customers, employees and partners. With this acquisition, we can now further advance our leadership role in enterprise events by delivering an end-to-end white labelled event system of record.”
The Eventtus mobile app is intended to help marketing leaders connect the worlds of virtual and in-person events, and Bevy claims it provides enterprises with the flexibility they need to return to in-person events, continue taking advantage of lower cost virtual events, or embrace a hybrid model.
In the context of changing customer data and privacy policies, Mai Medhat, CEO of Eventtus, commented: “What’s unique about Bevy is how they thread events together. This is what all other event platforms are missing. And it’s the key to unlocking global scale and growth.”