DRPG, a global creative communications group based in the West Midlands, UK, has been appointed as the official promotional event services provider for the Birmingham 2022 Commonwealth Games.
DRPG will support promotional events in the run-up to the Games and the agency has already worked together with Birmingham 2022 organising committee on the design and launch of the mascot, Perry, and on a sports festival to celebrate one year to go until the Games begin. The Birmingham 2022 Commonwealth Games expect to see around 4,500 athletes from 72 nations and territories compete in 19 sports across 14 competition venues from 28 July-8 August 2022.
As the biggest event to be held in the West Midlands, it is expected to attract more than one million spectators to the city and have a global TV audience of 1.5bn.
Dale Parmenter, CEO of DRPG said: “As an organisation with a heritage in Hartlebury, we are proud to be part of the West Midlands, but our global presence means the Commonwealth Games is a fantastic fit with our ethos; both a celebration of our diverse, local community and the bringing together of people and countries from all over the world.
“We are really excited to be supporting the Games every step of the way and long into the future as the legacy of the event lives on in Birmingham and beyond. This is a great opportunity for us to fully flex our creative muscles and connect with other key businesses in the region to work together and make this the best Commonwealth Games yet.”
Parmenter added: “Through our own sustainability goals and values, as well as our sustainable event planning promise and CSR Charter review, we wholeheartedly support the missions of Birmingham 2022, including their pledge to deliver carbon-neutral Games.”
Matt Eagles, head of communications at Birmingham 2022, commented: “It is great to have DRPG on board as our official promotional event services provider. They are well known for their impressive, highly creative events that not only wow people, but create a lasting impact. Birmingham 2022 is a Games for everyone. Working together with DRPG we want to engage and connect with the nation to build excitement for the Games.”